Monday 10 October 2016

FASHION || Interviewing Alesha Dixon over lunch + Alesha Dixon LBD Collection Launch

Alesha Dixon Manchester House Little Black Dress Launch
Last week in the glamorous setting of Manchester House Rooftop bar and restaurant ,where I attended the Little Black Dress Company launch party of Alesha Dixon's new collection on behalf of DC Couture.  This was LBD’s biggest event to date and alongside member of press, key bloggers and the team LBD we got to browse the collection for ourselves with plenty of champagne at hand. I went along to the event with Julie from the fabulous Gossip Magazine. The day was enjoyed by all as LBD unveiled the most desirable new season party dresses from Alesha Dixon's new range and LBD collection.
Alesha Dixon Manchester House Little Black Dress Launch
Photography - Paul Harrows Photography Studio
Of course it being Alesha Dixon’s collection launch, it meant that guests were fortunate enough to have a meet & greet with the beauty.  I caught up with Alesha over lunch and we talked about all things fashion, social media and the mutual love of food!Blogger Interviewing Alesha Dixon in Manchester
What brought about your decision to go into fashion? 
I've been really lucky, that I’ve worked in an industry that has enabled me to wear some incredible designers over the years, that gives me an   appreciation for the craft of making clothing just how much dedication, it takes to come up with beautiful garments. I’ve been really inspired to play around with fashion whether it's on stage as a performer or on TV as a judge or at red carpet event so I feel very blessed, I often get a lot of feedback from friends who aspire to dress like that which is unrealistic and so is the price point, especially for a lot of people so it felt like a natural progression to go into fashion.Manchester House Little Black Dress Collection Launch With Alesha DixonHow did the partnership with LBD come about for your collection? 
 My best friend wanted to do the same thing so the collection and collaboration organically happened between the two of us. Then I thought how can I create some special occasion dresses that don’t have to break the bank that women can feel fabulous in – that have red carpet vibe without having to spend thousands of pounds.

You don’t have to spend a fortune it’s about thinking outside of the box. I think my love of fashion has grown and grown. As much as the fashion world is unobtainable for a lot of people you can still take inspiration from it, you can still be inspired by what’s going on the catwalk or what designers are doing and just apply that to mainstream clothing.
 Alesha: Collaboratively, I make the final decision, I’m a team player whether it's working with Little Black Dress (LBD) thinking what fabrics to use or what trends are happening in the next seasons, always trying to stay ahead of the game and yeah you always start with the dress then you do your hair, makeup nails, - I have an incredible glam team that are fantastic at what they do, it's about me trusting their judgements. With anything you live and you learn, you get to know what works for you and what doesn’t. I still make mistakes from time to time I think that’s okay that’s what fashion is, your supposed to have fun with it. You can't always get it right, you’ve got to try its all about trial and error and I love that about it.Alesha Dixon Collaboration With Little Black Dress Interviewed By Gossip Magazine Alesha: For me what is perfect? There is no such thing. I’ve always said about myself I’m perfectly imperfect, the reality is I’m not striving to be perfect. I’m trying to become the best version of myself that I can be, I’m human, like all of us I have good days and I have bad days. It’s the same with fashion some days you knock it out the park and other days you want to hide.
Interviewing Alesha Dixon about her little black dress collection
Alesha: ‘I like that your eating with me because I’m usually the only one doing it! ‘

Has becoming a mum changed your perspective on fashion at all or further has it changed your outlook on life?
When I first became a mum, I’ve got to admit I went a little bit mumsy. I was wearing things and thinking girl you’ve gotta get it back!? You’ve gotta snap back, because I feel you go through a phase where you want to be in tracksuit bottoms and comfy clothes. I wasn’t making an effort for a good few months but then there comes to a point, as I had to go back to work after 3 months but it was quite challenging, I didn’t feel like myself for maybe a good year. Then I started to get a new confidence where genuinely, you accept I’ve got my stretch marks etc but your more content, the human body is amazing, I’ve just carried a human being and you start to have a new confidence and that then helped with how I was carrying myself. It's my birthday tomorrow (date) I turn 38. In the car today I texted my partner and I said I feel like I should be having the birthday blues but I was like actually I feel quite content. I feel more content with myself at 38 than when I did when I was 28! My 20’s were quite up and down.Interviewing Alesha Dixon about her little black dress collection
Interviewing Alesha Dixon about her little black dress collection
Alesha: My baby turned 3 last week and I love it. I love being a mum; she really motivated me to just sort of step up my game like my career. I’ve got this little person relying on me and I've got to make sure that I can provide for her. I don’t want her to have the same struggles that I had as a kid. I want her not to have it easy but I want to make her life as easy as possible.

Alesha: I think my gratitude comes from that nothing came to me easily. I didn’t have the easiest of childhood and I've hard to work really had to get to where I am.Team Little Black Dress Launch Party For Alesha Dixon
Alesha exclusively revealed that her standout piece from the collection is the £89 gold Satin Knot Dress. “I am loving gold at the moment, so if I had to pick one I would say the gold liquid dress,” she said. “As it is super comfy, really sexy and makes you feel party ready.” – which will be available from DC Couture!
Team Little Black Dress Launch Party For Alesha Dixon Alesha Dixon from XFactor getting interviewed about her new clothing rangeAlesha Dixon from XFactor getting interviewed about her new clothing range
At the end of the interview myself & Gossip magazine managed to get a few pictures with Alesha. She then went on to ask about myself and what I do which is where I informed her, that I own a social media consultancy business which she seemed very interested in and asked for some honest opinions on the LBD and her social media which I politely didn’t hold back on. She then went on to ask for my number & business card, wanted me to work with LBD & her on their social media strategies, as you can imagine I was lost for words. What a fab way to end a fab event!   Alesha Dixon with North East Fashion Blogger Ellie Rees in Manchester

Ellie Rees x 

Photography Credit - Paul Harrows Photography


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