Last week in the glamorous setting of Manchester House Rooftop bar and restaurant ,where I attended the Little Black Dress Company launch party of Alesha Dixon's new collection on behalf of DC Couture. This was LBD’s biggest event to date and
alongside member of press, key bloggers and the team LBD we got to browse the
collection for ourselves with plenty of champagne at hand. I went along to the
event with Julie from the fabulous Gossip Magazine. The day was enjoyed by all as LBD unveiled the most
desirable new season party dresses from Alesha Dixon's new range and LBD
collection.
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Of
course it being Alesha Dixon’s collection launch, it meant that guests were fortunate
enough to have a meet & greet with the beauty. I caught up with Alesha over lunch and we
talked about all things fashion, social media and the mutual love of food!
INTERVIEWING ALESHA with Gossip

INTERVIEWING ALESHA with Gossip
What brought about your decision to go into fashion?
I've been really lucky, that I’ve worked in an industry that
has enabled me to wear some incredible designers over the years, that gives me
an appreciation for the craft of making
clothing just how much dedication, it takes to come up with beautiful garments.
I’ve been really inspired to play around with fashion whether it's on stage as
a performer or on TV as a judge or at red carpet event so I feel very blessed, I
often get a lot of feedback from friends who aspire to dress like that which is
unrealistic and so is the price point, especially for a lot of people so it
felt like a natural progression to go into fashion.
How did the partnership with LBD come about for your
collection?

My best friend wanted
to do the same thing so the collection and collaboration organically happened
between the two of us. Then I thought how can I create some special
occasion dresses that don’t have to break the bank that women can feel
fabulous in – that have red carpet vibe without having to spend thousands
of pounds.
You don’t have to spend a fortune it’s about thinking
outside of the box. I think my love of fashion has grown and grown. As much as
the fashion world is unobtainable for a lot of people you can still take
inspiration from it, you can still be inspired by what’s going on the catwalk
or what designers are doing and just apply that to mainstream clothing.


Alesha: ‘I like that your eating with me because I’m
usually the only one doing it! ‘
Has becoming a mum changed your perspective on fashion at
all or further has it changed your outlook on life?
When I first became a mum, I’ve got to admit I went a little
bit mumsy. I was wearing things and thinking girl you’ve gotta get it back!?
You’ve gotta snap back, because I feel you go through a phase where you want to
be in tracksuit bottoms and comfy clothes. I wasn’t making an effort for a good
few months but then there comes to a point, as I had to go back to work after
3 months but it was quite challenging, I didn’t feel like myself for maybe a
good year. Then I started to get a new confidence where genuinely, you accept
I’ve got my stretch marks etc but your more content, the human body is
amazing, I’ve just carried a human being and you start to have a new confidence
and that then helped with how I was carrying myself. It's my birthday tomorrow
(date) I turn 38. In the car today I texted my partner and I said I feel like I
should be having the birthday blues but I was like actually I feel quite
content. I feel more content with myself at 38 than when I did when I was 28!
My 20’s were quite up and down.


Alesha: My baby turned 3 last week and I love it. I love being a mum;
she really motivated me to just sort of step up my game like my career. I’ve
got this little person relying on me and I've got to make sure that I can provide
for her. I don’t want her to have the same struggles that I had as a kid. I
want her not to have it easy but I want to make her life as easy as possible.
Alesha: I think my gratitude comes from that nothing came to me
easily. I didn’t have the easiest of childhood and I've hard to work really had
to get to where I am.
Alesha exclusively revealed that her standout piece from the collection is the £89 gold Satin Knot Dress. “I am loving gold at the moment, so if I had to pick one I would say the gold liquid dress,” she said. “As it is super comfy, really sexy and makes you feel party ready.” – which will be available from DC Couture!

Alesha exclusively revealed that her standout piece from the collection is the £89 gold Satin Knot Dress. “I am loving gold at the moment, so if I had to pick one I would say the gold liquid dress,” she said. “As it is super comfy, really sexy and makes you feel party ready.” – which will be available from DC Couture!



At the end of the interview myself &
Gossip magazine managed to get a few pictures with Alesha. She then went on to
ask about myself and what I do which is where I informed her, that I own a
social media consultancy business which she seemed very interested in and asked
for some honest opinions on the LBD and her social media which I politely
didn’t hold back on. She then went on to ask for my number & business card,
wanted me to work with LBD & her on their social media strategies, as you
can imagine I was lost for words. What a fab way to end a fab event! 

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